“Generalities would have been soon forgotten. But the story that had its roots in every-day human experience and need, lives and will live forever. It condenses the philosophy of Christianity into a half dozen unforgetable paragraphs. The parable of the Good Samaritan is the greatest advertisement of all time.” (p. 143)
Whatever your views of religion, the growth and staying power of the world’s great religions is nothing short of impressive. Bruce Barton, one of the founders of BBDO, examines the attributes and life of Jesus from a business/advertising perspective and discovers techniques and methods worth emulating in the modern business world. The ability to create buzz, the skill of connecting with an audience, and the use of condensed, simple, and sincere language are just a few of the building blocks of advertising that Jesus mastered.