Since July 2012, I have had the joy and privilege of donating blood on a regular basis. It’s something simple I can do to help others in a real way. Plus, I get to eat treats afterward! So far, I’ve donated about 3 gallons of blood, which goes exclusively to newborns in need.
Somewhere along the line I had the idea that I could help promote blood donation by posting pictures of each of my donations. By making it fun and involving others, I could help rebrand the experience so people would no longer associate it with fear, discomfort, and needle pricks. Instead, it would be seen as an inviting, desirable experience that promoted good.