Since July 2012, I have donated over 4 gallons of blood at the American Red Cross for the exclusive use of newborns .

Somewhere along the line I had the idea that I could help promote blood donation by posting pictures of each of my donations. By making it fun and involving others, I could help rebrand the experience so people would no longer associate it with fear, discomfort, and needle pricks. Instead, it would be seen as an inviting, desirable experience that promoted good.

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