After completing graduate school, my wife and I moved to New York City in December 2009, so I could pursue an advertising internship. I spent 6 months at Greencard Creative, a Latin-focused boutique located in BBDO office space. During this time, I was fortunate to work with a variety of clients and to rub shoulders with many people at BBDO. Below is a list of the major clients I worked with.
1: Ecuador — By applying my understanding of green marketing, I helped win an account with the government of Ecuador.
2: Origomu — By drafting professional letters, I secured the acceptance of this innovative art technique and movement by the New York City Department of Education.
3: Petit Nectar — By analyzing research videos and surveys, I helped develop a strategic plan to expand the U.S. distribution of this Guatemalan beverage brand.
4: Contemporary Latin American Art Space of the Heights (CLASH) — By studying the neighborhood of Washington Heights, I helped develop a strategic plan for this cultural space prior to its construction. Ultimately, it became the Alianza Dominicana Cultural Center.
In the final tally, I contributed to ethnographic research and the creation of online surveys; drafted letters, press releases, blog posts and PowerPoint presentations; and reviewed research videos, social media sources, and professional reports.
Our time in New York City was a wonderful period of exploration and discovery that expanded our worldview. Many of our adventures are documented on our blog, New York City in 60 Seconds.