Portfolio: Mark J. Sanderson



CONTENT MARKETER at DesignCo Marketing

In the summer of 2015 I began working for DesignCo Marketing, a small marketing agency in Pleasanton, CA. In addition to contributing blog posts and web copy to the web design and marketing campaigns of their clients, I wrote for their agency blog, where I spearheaded the article series, “How Small Businesses Use Social Media Sites.” This involved interviewing small business owners from across the United States on how they use social media to grow their business. Below is a list of the small businesses I interviewed:

  • RushTix (March 18, 2016)
  • Aryana Afghan Cuisine (March 12, 2016)
  • Squatty Potty (March 10, 2016)
  • Moravian Book Shop (March 9, 2016)
  • Chi’lantro BBQ (February 26, 2016)
  • Charity Cab (February 24, 2016)
  • Red Iguana (February 21, 2016)
  • A-Lamp Design (February 18, 2016)
  • Niles Essanay Silent Film Museum (February 16, 2016)
  • American Bronzing Company (February 14, 2016)
  • Altra Running (December 23, 3015)
  • Waffle Love (December 7, 2015)
  • Wood Thumb (November 4, 2015)
  • Madonna Inn (November 2, 2015)
  • Beau Ties, Ltd. (October 26, 2015)
  • The Welsh Baker (October 9, 2015)
  • Leninade (October 6, 2015)
  • Pop’nSweets (September 25, 2015)
  • Jeffrey Hale, Artist (September 18, 2015)

In addition, I wrote articles on current events and trends in advertising:

  • “Podcasts Are a Groundbreaking Advertising Medium” (April 8, 2016)
  • “Taylor Swift and the Magic of Marketing to Millennials” (April 6, 2016)
  • “Find a Need and Fill It: Jim Bachor’s Pothole Mosaics” (April 6, 2016)
  • “Texting, Emoticons, and the Death of the Period” (March 25, 2016)
  • “Infographic: Local Giving is Good for Business” (March 23, 2016)
  • “An Interview with Adele Revella, Author of Buyer Personas” (March 14, 2016)
  • “Should Cinemagraphs Be Included in My Brand Messaging?” (February 11, 2016)
  • “Poop Sells: Viral Squatty Potty Video Increases Sales 600%” (February 9, 2016)
  • “Pat’s King of Steaks and the 6 Surprising Secrets to Marketing Success” (February 6, 2016)
  • “The Coming Winter Yellow Craze” (February 5, 2016)
  • “Peeps Targeting Millennial Moms” (February 4, 2016)
  • “Dr. Zizmor, Dermatologist and Ad Pioneer, Retires” (January 28, 2016)
  • “Should I Be a Blogger?” (December 9, 2015)
  • “REI and the New Black Friday Rules” (November 4, 2015)
  • “How to Design an Effective Logo” (October 28, 2015)
  • “Banking on Back to the Future Day” (October 22, 2015)
  • “Embracing the Snark: A Lesson from China” (October 21, 2015)
  • “Cinnamon Toast Crunch Breeds Controversy with Selfie Spoon” (September 28, 2015)
  • “Are Buyer Personas Useful for Small Businesses?” (September 22, 2015)
  • “How Often Listicles Show Up in Blog Title Generators” (September 15, 2015)
  • “17 Reasons Listicles Are Dead” (September 11, 2015)

BLOGGER at Talent Zoo

In 2011 I was recruited by Talent Zoo to write for their “Beyond Madison Avenue” advertising blog. My posts ranged from interviews, to current events, to insights from a variety of books. Here are a few of my favorite posts:

RESEARCHER/WRITER at Brigham Young University

During my last two years at Brigham Young University, I was hired by Dr. Fred Woods to be his Research Assistant. Thus began an exciting period of tutelage in historical research and scholarly writing that has left an indelible impression upon me. Below is a list of the two books and six articles I assisted him with.


Fire on Ice: The Story of Icelandic Latter-day Saints at Home and Abroad tells the story of the immigration of Icelanders to the American West in the 19th Century. My main responsibility for the book was compiling sources used in Appendix A. I also reviewed historical documents used in the text.

One of the exciting aspects of this project was attending the dedication of the Icelandic Monument in Spanish Fork, Utah. In attendance were the President of Iceland and the President of the LDS Church. It was a memorable event. Another exciting aspect was that the book was later turned into a 30-minute documentary, Fire on Ice: The Saints of Iceland. When I first saw it at the private debut screening, I thought it was flawless and beautiful.


A Gamble in the Desert: The Mormon Mission in Las Vegas (1855-1857) tells the story of the original settlement of Las Vegas (in what later became the state of Nevada). For this project, I helped lay out each chapter, reviewed historical documents, and wrote the appendix (biographical sketches of the first 31 settlers).

The book was released in 2005, the centennial year of the city of Las Vegas and the sesquicentennial of the original settlement. That summer, Dr. Woods participated in the festivities at the Old Mormon Fort and the book was placed in school libraries as a resource for K-12 students and teachers.


1. Fred E. Woods, “‘I long to breathe the mountain air of Zion’s peaceful home’: Agnes Campbell’s Letter to Brigham Young from War-Torn Virginia,” BYU Studies, vol. 46, no. 1 (2007): 84-94.

2. Fred E. Woods, “An Islander’s View of a Desert Kingdom: Jonathan Napela Recounts his 1869 Visit to Salt Lake City,” BYU Studies 45, no. 1 (2006):23–34.

3. Fred E. Woods, “Surely This City is Bound to Shine,”: Descriptions of Salt Lake City by Western-Bound Emigrants, 1849-1868,” Utah Historical Quarterly 74, no. 1 (Fall 2006) 334 –348.

4. Fred E. Woods, “‘Pronounced Clean, Comfortable, and Good Looking:’The Passage of Mormon Immigrants Through the Port of Philadelphia,” Mormon Historical Studies, 6, no. 1 (Spring 2005):5–34.

5. Fred E. Woods, “The Voyage of the Timoleon: Launching Latter-day Saint Missionary Work in the Pacific,” The Log, Mystic Seaport, Mystic, CT, 56, no. 1 (Spring 2005):12-21.

6. Fred E. Woods “Mormon Migration and the Fort Bridger Connection (1847-1868) Annals of Wyoming vol. 80, no.1 (Winter 2008):2-14.

Later, when I was a graduate student at The University of Texas at Austin, I organized a speaking engagement for Dr. Woods at the University Catholic Center. He presented “Kalaupapa: Uncommon Service on Common Ground,” the story of interfaith charitable efforts at a Hawaiian leprosy settlement. Here’s a link to a televised version of his presentation and another link to a documentary he later produced on the same topic.

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