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Portfolio: Mark J. Sanderson

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advertising

SOCIAL MEDIA MANAGER at A Man’s World Barber Shop

Shortly after moving to the Bay Area I set out to find a new barber. In Brooklyn, NY I had enjoyed frequenting a traditional barber shop, so I sought for the same experience in California. After floating around for a few months I discovered A Man’s World Barber Shop, a second generation barber shop and the oldest one in Walnut Creek. Darrell has been my barber ever since.

One day we got talking about how he’d like to diversify his clientele, so I offered to create and manage a Facebook page for him. It would serve as a cyber extension of his barber shop by keeping conversations happening between haircuts.

Our posts have included news articles about the barber industry, photos of interesting objects and happenings at A Man’s World Barbershop, and videos featuring Darrell where he discusses current events (a favorite was the last two years of the NBA Finals featuring his favorite team the Golden State Warriors).

It’s a lot of fun and we’ve been surprised at how much material we’ve found and how often barbering shows up in the news. Here’s our Christmas campaign from December 2015: “The 12 Days of A Man’s World Barber Shop.”

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MARKETING CONSULTANT at Westbench Publishing

In 2009, my dad started his own publishing label in order to publish his own writings. This included Isaiah: The Times of Fulfillment, a 650-page verse-by-verse commentary of the Book of Isaiah. I helped him by designing the cover and getting the printed books placed in local bookstores. Later, I helped him secure a nation-wide distributor, which allowed the book to be placed in larger chain bookstores. The book has sold out of its first printing. In 2011, I made an e-book version for Kindle. I also manage a Facebook page and a blog to promote the book.

The Spanish translation of Isaiah: The Times of Fulfillment was published in 2012 and is also available as an e-book on Kindle. The Portuguese translation is expected to be released in 2018.

When my parents were a young married couple, my dad was sent to Vietnam for a year-long tour of duty. That year, he spent Christmas on guard duty at the perimeter of his Army compound. In 2004, a brief memoir he wrote about this experience was published on Christmas Eve in the Deseret News. In 2011, I turned his memoir into an e-book called Christmas on the Perimeter and included several period photos. Carma Wadley, former Feature Editor and senior writer at the Deseret News, wrote the foreword for the e-book. Here’s a link: http://amzn.com/B006CD8O66.

In 2016, we started Latter-day Chiasmus, an effort to document chiasmus in the writings of modern prophets. As an extension of this, we are also studying chiasmus in the writings of Robert Louis Stevenson (along with other secular writers often quoted by LDS general authorities). In July 2017, I presented a paper at the International Robert Louis Stevenson Conference in Edinburgh, Scotland.

BLOGGER at Talent Zoo

In 2011 I was recruited by Talent Zoo to write for their “Beyond Madison Avenue” advertising blog. My posts ranged from interviews, to current events, to insights from a variety of books. Here are a few of my favorite posts:

GRADUATE STUDENT at The University of Texas at Austin

The University of Texas at Austin boasts the #1 ranked Advertising program in the United States. My focus within their graduate program was Account Planning, or studying consumer behavior to gain insights that can be applied to advertising efforts and customer interactions. Class projects included the Austin Farmers’ Market, the Former Texas Rangers Foundation, Barfly by TouchTunes, concert hall music, and binge drinking.

For my Master’s Report, I researched how to increase public visits to the Rob & Bessie Welder Wildlife Foundation, a privately-owned research facility located about 30 miles north of Corpus Christi, TX on a 7,800-acre wildlife refuge. My research included interviewing school teachers (public, private, and home) who had taken their students on field trips to the Refuge, and comparing it to the experience that public visitors enjoyed. To gain insight on the Welder brand, I interviewed the director and his wife, the graduate student in charge of school visits, and a Welder fellow from the early 1970s.

Accompanying my 48-page report was a 12-minute video I edited from my interview footage.

WRITER/PRODUCER at BYU Broadcasting

During my first two years as an undergraduate student, I worked for BYU Broadcasting,  writing and producing 50 television spots for KBYU (a regional PBS affiliate) and BYU Television (an international station). These mostly included the first membership spots for BYU Television, the monthly KBYU Kids’ Club Activity spot, and spots that would air during pledge drives. Here are a few examples of my work:

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