Portfolio: Mark J. Sanderson



CONTENT MARKETER at DesignCo Marketing

In the summer of 2015 I began working for DesignCo Marketing, a small marketing agency in Pleasanton, CA. In addition to contributing blog posts and web copy to the web design and marketing campaigns of their clients, I wrote for their agency blog, where I spearheaded the article series, “How Small Businesses Use Social Media Sites.” This involved interviewing small business owners from across the United States on how they use social media to grow their business. Below is a list of the small businesses I interviewed:

  • RushTix (March 18, 2016)
  • Aryana Afghan Cuisine (March 12, 2016)
  • Squatty Potty (March 10, 2016)
  • Moravian Book Shop (March 9, 2016)
  • Chi’lantro BBQ (February 26, 2016)
  • Charity Cab (February 24, 2016)
  • Red Iguana (February 21, 2016)
  • A-Lamp Design (February 18, 2016)
  • Niles Essanay Silent Film Museum (February 16, 2016)
  • American Bronzing Company (February 14, 2016)
  • Altra Running (December 23, 3015)
  • Waffle Love (December 7, 2015)
  • Wood Thumb (November 4, 2015)
  • Madonna Inn (November 2, 2015)
  • Beau Ties, Ltd. (October 26, 2015)
  • The Welsh Baker (October 9, 2015)
  • Leninade (October 6, 2015)
  • Pop’nSweets (September 25, 2015)
  • Jeffrey Hale, Artist (September 18, 2015)

In addition, I wrote articles on current events and trends in advertising:

  • “Podcasts Are a Groundbreaking Advertising Medium” (April 8, 2016)
  • “Taylor Swift and the Magic of Marketing to Millennials” (April 6, 2016)
  • “Find a Need and Fill It: Jim Bachor’s Pothole Mosaics” (April 6, 2016)
  • “Texting, Emoticons, and the Death of the Period” (March 25, 2016)
  • “Infographic: Local Giving is Good for Business” (March 23, 2016)
  • “An Interview with Adele Revella, Author of Buyer Personas” (March 14, 2016)
  • “Should Cinemagraphs Be Included in My Brand Messaging?” (February 11, 2016)
  • “Poop Sells: Viral Squatty Potty Video Increases Sales 600%” (February 9, 2016)
  • “Pat’s King of Steaks and the 6 Surprising Secrets to Marketing Success” (February 6, 2016)
  • “The Coming Winter Yellow Craze” (February 5, 2016)
  • “Peeps Targeting Millennial Moms” (February 4, 2016)
  • “Dr. Zizmor, Dermatologist and Ad Pioneer, Retires” (January 28, 2016)
  • “Should I Be a Blogger?” (December 9, 2015)
  • “REI and the New Black Friday Rules” (November 4, 2015)
  • “How to Design an Effective Logo” (October 28, 2015)
  • “Banking on Back to the Future Day” (October 22, 2015)
  • “Embracing the Snark: A Lesson from China” (October 21, 2015)
  • “Cinnamon Toast Crunch Breeds Controversy with Selfie Spoon” (September 28, 2015)
  • “Are Buyer Personas Useful for Small Businesses?” (September 22, 2015)
  • “How Often Listicles Show Up in Blog Title Generators” (September 15, 2015)
  • “17 Reasons Listicles Are Dead” (September 11, 2015)

MARKETING CONSULTANT at Westbench Publishing

In 2009, my dad started his own publishing label in order to publish his own writings. This included Isaiah: The Times of Fulfillment, a 650-page verse-by-verse commentary of the Book of Isaiah. I helped him by designing the cover and getting the printed books placed in local bookstores. Later, I helped him secure a nation-wide distributor, which allowed the book to be placed in larger chain bookstores. The book has sold out of its first printing. In 2011, I made an e-book version for Kindle. I also manage a Facebook page and a blog to promote the book.

The Spanish translation of Isaiah: The Times of Fulfillment was published in 2012 and is also available as an e-book on Kindle. The Portuguese translation is expected to be released in 2018.

When my parents were a young married couple, my dad was sent to Vietnam for a year-long tour of duty. That year, he spent Christmas on guard duty at the perimeter of his Army compound. In 2004, a brief memoir he wrote about this experience was published on Christmas Eve in the Deseret News. In 2011, I turned his memoir into an e-book called Christmas on the Perimeter and included several period photos. Carma Wadley, former Feature Editor and senior writer at the Deseret News, wrote the foreword for the e-book. Here’s a link:

In 2016, we started Latter-day Chiasmus, an effort to document chiasmus in the writings of modern prophets. As an extension of this, we are also studying chiasmus in the writings of Robert Louis Stevenson (along with other secular writers often quoted by LDS general authorities). In July 2017, I presented a paper at the International Robert Louis Stevenson Conference in Edinburgh, Scotland.

BLOGGER at Talent Zoo

In 2011 I was recruited by Talent Zoo to write for their “Beyond Madison Avenue” advertising blog. My posts ranged from interviews, to current events, to insights from a variety of books. Here are a few of my favorite posts:

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