Portfolio: Mark J. Sanderson


social media

CONTENT MARKETER at DesignCo Marketing

In the summer of 2015 I began working for DesignCo Marketing, a small marketing agency in Pleasanton, CA. In addition to contributing blog posts and web copy to the web design and marketing campaigns of their clients, I wrote for their agency blog, where I spearheaded the article series, “How Small Businesses Use Social Media Sites.” This involved interviewing small business owners from across the United States on how they use social media to grow their business. Below is a list of the small businesses I interviewed:

  • RushTix (March 18, 2016)
  • Aryana Afghan Cuisine (March 12, 2016)
  • Squatty Potty (March 10, 2016)
  • Moravian Book Shop (March 9, 2016)
  • Chi’lantro BBQ (February 26, 2016)
  • Charity Cab (February 24, 2016)
  • Red Iguana (February 21, 2016)
  • A-Lamp Design (February 18, 2016)
  • Niles Essanay Silent Film Museum (February 16, 2016)
  • American Bronzing Company (February 14, 2016)
  • Altra Running (December 23, 3015)
  • Waffle Love (December 7, 2015)
  • Wood Thumb (November 4, 2015)
  • Madonna Inn (November 2, 2015)
  • Beau Ties, Ltd. (October 26, 2015)
  • The Welsh Baker (October 9, 2015)
  • Leninade (October 6, 2015)
  • Pop’nSweets (September 25, 2015)
  • Jeffrey Hale, Artist (September 18, 2015)

In addition, I wrote articles on current events and trends in advertising:

  • “Podcasts Are a Groundbreaking Advertising Medium” (April 8, 2016)
  • “Taylor Swift and the Magic of Marketing to Millennials” (April 6, 2016)
  • “Find a Need and Fill It: Jim Bachor’s Pothole Mosaics” (April 6, 2016)
  • “Texting, Emoticons, and the Death of the Period” (March 25, 2016)
  • “Infographic: Local Giving is Good for Business” (March 23, 2016)
  • “An Interview with Adele Revella, Author of Buyer Personas” (March 14, 2016)
  • “Should Cinemagraphs Be Included in My Brand Messaging?” (February 11, 2016)
  • “Poop Sells: Viral Squatty Potty Video Increases Sales 600%” (February 9, 2016)
  • “Pat’s King of Steaks and the 6 Surprising Secrets to Marketing Success” (February 6, 2016)
  • “The Coming Winter Yellow Craze” (February 5, 2016)
  • “Peeps Targeting Millennial Moms” (February 4, 2016)
  • “Dr. Zizmor, Dermatologist and Ad Pioneer, Retires” (January 28, 2016)
  • “Should I Be a Blogger?” (December 9, 2015)
  • “REI and the New Black Friday Rules” (November 4, 2015)
  • “How to Design an Effective Logo” (October 28, 2015)
  • “Banking on Back to the Future Day” (October 22, 2015)
  • “Embracing the Snark: A Lesson from China” (October 21, 2015)
  • “Cinnamon Toast Crunch Breeds Controversy with Selfie Spoon” (September 28, 2015)
  • “Are Buyer Personas Useful for Small Businesses?” (September 22, 2015)
  • “How Often Listicles Show Up in Blog Title Generators” (September 15, 2015)
  • “17 Reasons Listicles Are Dead” (September 11, 2015)

SOCIAL MEDIA MANAGER at A Man’s World Barber Shop

Shortly after moving to the Bay Area I set out to find a new barber. In Brooklyn, NY I had enjoyed frequenting a traditional barber shop, so I sought for the same experience in California. After floating around for a few months I discovered A Man’s World Barber Shop, a second generation barber shop and the oldest one in Walnut Creek. Darrell has been my barber ever since.

One day we got talking about how he’d like to diversify his clientele, so I offered to create and manage a Facebook page for him. It would serve as a cyber extension of his barber shop by keeping conversations happening between haircuts.

Our posts have included news articles about the barber industry, photos of interesting objects and happenings at A Man’s World Barbershop, and videos featuring Darrell where he discusses current events (a favorite was the last two years of the NBA Finals featuring his favorite team the Golden State Warriors).

It’s a lot of fun and we’ve been surprised at how much material we’ve found and how often barbering shows up in the news. Here’s our Christmas campaign from December 2015: “The 12 Days of A Man’s World Barber Shop.”

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